The Coop is redesigning its website,
and you’re a part of it.

Mission

We believe that an organization’s digital presence should reflect its values and principles — right down to the way that digital structures are built and organized. That’s why our process for redesigning the website will embrace the same

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We believe that an organization’s digital presence should reflect its values and principles — right down to the way that digital structures are built and organized.

That’s why our process for redesigning the website will embrace the same spirit of cooperation that is so integral to the Park Slope Food Coop itself.

Our goal is to make significant improvements in digital communication at the Coop. Our new platform will offer more information to members, educate the public about the Coop, and highlight the virtues and activities of the wider community.

We are launching a blog within new.foodcoop.com that will explain how we are building the digital experience for the Park Slope Food Coop.

We especially value transparency, so we are inviting members to take part in our collective effort.

Survey
Interviews
Card Sorting
Identity
Design
Development

Step 1: Survey

Surveying members to find out about their overall experiences with the Coop’s current website.

Step 2: Interviews

Interviewing members to gain a deeper understanding of their experiences at the Coop and with the website.

Step 3: Video Interviews

Recording interviews to create a visual library of the qualities and experiences that make the Coop special to its members.

Step 4: Group Card Sorting

Using card sorting, groups of members will organize ideas to explore ways the new website can be structured.

Step 5: Identity

Aligning and expanding the current Coop branding to reflect what we’ve learned from members.

Step 6: Information architecture

Reorganizing our website content and verifying its usability and accessibility for members.

Step 7: Design & Build

Revising early prototypes and producing the new site.

Subscribe to our mailing list

Receive updates about the website redesign process and opportunities to participate.

Design by Cooperation

We believe that an organization’s digital presence should reflect its values and principles — right down to the way that digital structures are built and organized.

That’s why our process for redesigning the website will embrace the same spirit of cooperation that is so integral to the Park Slope Food Coop itself.

Step 1: Survey
Step 2: Interviews
Step 3: Group Card Sorting
Step 4: Identity
Step 5: Design
Step 6: Development

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